Content and social
How much does social media management cost? Prices and scope.
DigiDraft social media management ranges from PLN 600 net per month for one platform to PLN 1,900 for four. Production and moderation scope also matter. This guide compares the packages and explains which tasks to clarify before work starts.
DigiDraft prices for managing social profiles
DigiDraft’s public price list quotes PLN 600 excluding tax per month for one platform, PLN 1,100 for two, PLN 1,500 for three and PLN 1,900 for four. Prices were checked on 8 October 2026. The packages have a minimum three-month term. These are our defined offers, not market averages. When comparing fees, look at the number of materials, how they are produced and what happens after publication. The same package name can cover very different work from different suppliers, even when the monthly figure looks similar.
One platform includes 4–6 monthly posts, graphics, copy and reporting without moderation. Two platforms include 8–12 posts, comment moderation and a report. Three list 12–18 posts, Reels, moderation and quarterly strategy. Four include 16–24 posts, Reels, moderation and management of one paid campaign per month. Advertising spend is separate. Before ordering, agree how adapting one idea across channels is counted and how many videos, with what production, belong to the scope. The word Reels does not imply unlimited filming. Put these definitions into the quotation before comparing the headline fee.
| Channels | Monthly fee | Posts and selected scope items |
|---|---|---|
| 1 platform | PLN 600 | 4–6 posts; no moderation |
| 2 platforms | PLN 1100 | 8–12 posts; comment moderation |
| 3 platforms | PLN 1500 | 12–18 posts; Reels, moderation, quarterly strategy |
| 4 platforms | PLN 1900 | 16–24 posts; Reels, moderation, management of 1 paid campaign per month |
Choose the profile’s job and audience
A profile can show workmanship, explain products, introduce people or clarify service conditions. Choose its main job for the first working period. Increasing activity does not tell anyone what to publish or how to judge it. List questions customers actually ask before buying. They can become topics: delivery steps, application limits, choosing a variant or preparing for a meeting. A defined topic helps decide whether you need photography, a short answer, a filmed demonstration or a longer document. Format should follow the information rather than determine it in advance.
Consider a hypothetical fitted-furniture business receiving questions about measurements and preparing a room. A demonstration of those tasks may help more than another general statement about quality. Producing it requires a knowledgeable person, a real location and permission to show the material. Include those dependencies in the plan. Do not commission every channel simply because it exists. Consider where the intended person can be reached and whether the business has resources to maintain publication quality. A smaller scope supplied consistently with useful information is easier to assess than several profiles filled without a reliable source of material.
Separate planning, writing and production
Topic planning, writing, graphic design, photography, filming and editing are different tasks. A quotation should identify what the agency does and what the company supplies. A few phone photographs may support a simple announcement but cannot automatically provide every shot needed for a product demonstration. For each format, specify length, proportions, captions, cover, language versions and adaptations. Agree whether travel, location, participants and product preparation are included. Without these details, a fee for publishing may be mistaken for a complete production service with resources neither party has planned.
DigiDraft separately lists a short social video at PLN 450 excluding tax, four monthly videos at PLN 1,500 and eight at PLN 2,600. The individual video scope includes a script, recording at the client’s location, editing, captions, licensed music and a 9:16 format. The packages list one and two monthly visits respectively. These separate items should neither be automatically added to every management package nor assumed fully included in every retainer. Request a combined scope to avoid paying twice for the same task and to establish where each month’s footage will come from.
Decide how content changes between channels
One topic can work in several places without needing an identical version everywhere. A short film demonstrates an action, a caption develops its conditions, and a document supports comparison. Agree whether another publication is only a resized file or a separately edited piece of content. This affects effort and the number of finished items. Do not count one file published repeatedly as several independent ideas without explaining the method. Also distinguish creating new content from managing material supplied by the client. Both can be useful, but they are not interchangeable when assessing a quotation.
Multiple languages need editorial checks of names, conditions and calls to action. A literal translation can exceed a format or alter the promise. Test captions on a phone and check whether the meaning remains clear without sound. Provide image descriptions where they are needed to understand the publication. Define who verifies technical accuracy. The designer may not know whether a pictured product remains available or whether its specification has changed. Accurate information must reach them before approval and scheduling. A reusable visual template cannot replace the company’s responsibility to supply current facts about what it sells.
Plan approvals and a continuing supply of material
Prepare topics with an information owner and delivery date. The company should name someone who confirms prices, service scope and permission to show a project. An agency can suggest order and format but should not invent missing facts. Leave room in the calendar for current news and situations that make a prepared post obsolete. Record how publication is cancelled and who decides. Scheduling a post does not remove the need to check that the offer still applies. Agree how changes are communicated before a time-sensitive message reaches customers.
A consolidated set of comments avoids returning repeatedly to the same version. Define review rounds and the treatment of a new idea after approval. In a hypothetical case, an approved video describes a service withdrawn the day before publication. This needs a decision to stop and replace the material, rather than an ordinary copy correction. Ongoing management also needs an organised image library with source information. Another editor should not accidentally choose an old price or a photograph no longer available for use. Keep approved files and factual updates together so the next production cycle starts from reliable material.
Define what happens after a post appears
Publishing does not automatically include answering every message. Separate comments, private messages, reviews and sales handling. Agree working hours, questions the agency can answer and cases referred to the business. Availability, complaints and individual quotations may need information outside the platform. The moderator should know who receives them and what to tell the customer while waiting. A retainer described as care or management should not be interpreted as round-the-clock service. Specify the relevant responsibilities rather than relying on the label or an assumption about constant online presence.
Prepare examples for common questions while allowing responses to fit the context. A mechanical reply may be unsuitable for a particular complaint. Define spam removal and the handling of criticism instead of deleting every inconvenient comment. Assign account access according to the role required; the business owner should retain control of profiles. Agree how access and materials are handed over at the end of the relationship. These arrangements support daily cooperation and show whether the purchase covers publishing alone or a defined part of customer communication. They also identify matters that the company still needs to handle itself.
Keep the retainer separate from advertising spend
Organic publication and paid distribution are different activities. A fee may include campaign management while the money paid to the platform remains separate. Check whether paid creative needs additional variants, a landing page or a form. Promoting a post does not guarantee suitable enquiries. Advertising should lead to a current offer and an action the visitor can complete. If nobody in the company receives the resulting contact, extra traffic will not repair the handling process. Establish that route before judging success only by the number of people reached.
Include agreed production, tools, licences and company work in the budget. A simple sheet can separate the monthly retainer, media spend, initial preparation and variable costs. The price list’s three-month minimum describes a service term, not a guaranteed result after that period. Agree the objective, spending limit and review point. An authorised person should approve changes to advertising expenditure. Do not leave permission to spend more hidden inside a broad statement about optimisation. A useful proposal makes the commercial commitment clear enough that both parties can decide what to continue, change or stop.
Read metrics in relation to the material’s job
A report should show which topics and formats deserve further work. Reach, impressions, clicks and enquiries describe different events. LinkedIn’s official documentation distinguishes impressions from people reached, among other metrics. Clicks can also concern different parts of a publication. Check the definition, dates and contribution of paid distribution. Do not combine figures from different dashboards without explaining their scope. A large chart does not establish that the intended audience understood the offer. Begin with the question the report needs to answer, then select the measurements that can support it.
In a hypothetical example, an instructional film reaches fewer people than an entertaining post but prompts questions about a specific service. That is a reason to investigate contact quality, not proof of higher sales. Ask what happens after the message: discussion, quotation, order or no response. Record measurement limits. At the agreed review point, choose a decision: develop the topic, change its presentation or end the format. Reporting should support that choice rather than place every available number into another colourful chart. Keep observations and business outcomes separate until the evidence connects them.
Prepare a brief that can be priced clearly
Provide profile addresses, audience, main objective, existing photographs and videos, and information the company can supply regularly. Identify filming, languages, moderation and planned advertising. Include references with an explanation of their purpose. Check the proposal for ideas, publications, adaptations, review rounds, material rights, reporting and termination conditions. Separately agree the treatment of a sudden offer change or event outside the calendar. These details let you compare suppliers by actual responsibility, including the work that remains with your own company, instead of choosing solely by the number of posts.
Before starting, follow one post from idea to customer response. Who supplies the fact, creates it, approves it, publishes it and handles interest? Fill gaps before increasing publication volume. You can discuss this outline with DigiDraft to choose an appropriate package. The price list provides a starting point; the confirmed scope follows the business’s needs. A clear working arrangement lets you assess individual materials and decisions rather than return every month to whether the posting count was sufficient. It also gives both sides a concrete basis for proposing changes after the first review.
Questions and answers
How much does DigiDraft charge for social media management?
The price list checked on 8 October 2026 ranges from PLN 600 net per month for one platform to PLN 1,900 for four. Also establish the content production and moderation included. The number of platforms alone does not explain the production workload covered by the offer.
Does a social media retainer include advertising?
Do not assume so without checking the scope. Managing a profile, preparing and running campaigns, and paying the platform for media are separate tasks and costs. The proposal should state which of them you are buying.
What should we agree before an agency takes over company profiles?
Name the people who will supply materials and approve posts, and agree how audience questions will be handled. Establish which replies the agency can prepare on its own and which need input from your business. This makes responsibility for publishing and moderation clear.