Websites and stores
How much does a website cost? Prices, scope and upkeep
DigiDraft website prices excluding tax: landing pages PLN 1,800-2,800, brochure sites PLN 3,500-5,500. Compare scope and ownership costs.
Read the guideNotes from the studio
Good projects start with questions.
What should you decide before building a website, designing a mark or running an ad? Here is how we think through projects, without shortcut promises.
Guides: 20
Brand and design
How much does a logo cost? Packages, revisions and files
Briefing, directions, revisions and final files. Compare logo proposals beyond the price of one image.
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Content and social
How much does social media management cost? Prices and scope.
DigiDraft social media management: PLN 600–1,900 net monthly. Compare packages, video production, moderation and additional costs.
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SEO and visibility
What is SEO? Start with a website people can understand.
SEO without jargon: its purpose, the link between customer questions and your offer, and the difference between visibility and business results.
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Advertising
How much does Google Ads cost? Budgets, fees and calculations.
DigiDraft Google Ads: PLN 1,500 net setup and PLN 1,500 net monthly, plus media. Understand full costs, forecasts and enquiry quality.
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Process and tools
What does a marketing agency do, and what should you expect?
From clarifying an offer to websites, content and advertising. Define the scope and the supplier’s responsibilities.
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Websites and stores
When does a one-page website make sense?
One page can support one clear offer. Understand the limits of content, navigation and future growth.
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Brand and design
What does a visual identity cost? Packages and scope
Define an identity package around the mark, type, imagery, templates and practical rules your business needs.
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Content and social
Newsletter going to spam? Find where the message stops first.
Delivery troubleshooting: statuses, domain authentication, unsubscribe handling and list origin. No promises to bypass filters.
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SEO and visibility
What does an SEO service actually deliver?
An SEO working relationship explained: diagnosis, scope, implementation, reporting and responsibility. Questions to ask before signing.
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Advertising
How much do Facebook ads cost? Budget for the first test.
DigiDraft Facebook and Instagram Ads: PLN 1,500 net setup and PLN 1,500 net monthly, plus media. Creative costs, measurement and CPL examples.
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Process and tools
Claude AI at work: choose the task, data and review process
A practical start with Anthropic’s assistant: a narrow workflow, synthetic data, quality criteria and boundaries for autonomous actions.
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Websites and stores
WCAG 2.2: checking whether people can use your website
A practical accessibility review: keyboard operation, text, forms and complete tasks. What automation can and cannot establish.
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Brand and design
How to design a logo that is clear and distinctive
From an idea to real-world checks. Assess proportions, scale and character beyond the most attractive mockup.
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Content and social
How to plan hyperpersonalisation in marketing.
Plan tailored communication with a clear purpose, minimal data and an honest test of its effect.
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SEO and visibility
How to improve SEO: a plan for your first changes.
A practical first SEO plan: choose a service, collect customer questions, improve content, check the journey and compare data.
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Advertising
How to plan an advertising campaign: goals, budget and enquiries.
Goal, audience, offer, creative, landing page and enquiry review: a practical campaign test plan for a service business.
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Websites and stores
The European Accessibility Act: from scope to a practical plan
What a business selling online in Poland should check, and how to distinguish legal assessment from technical accessibility testing.
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SEO and visibility
How much does SEO cost? DigiDraft prices and scope.
DigiDraft SEO prices excluding tax: local PLN 1,500/month, nationwide in Poland PLN 2,500, e-commerce PLN 3,800. Scope, audits and contract costs.
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SEO and visibility
Local SEO: connect your profile, website and customer contact.
Google Business Profile, service pages and the local customer journey. What to check and why a Maps position cannot be promised.
Read the guideQuestions and answers
What do the DigiDraft guides cover?
They cover decisions about websites, branding, content, SEO and advertising. Topics include pricing factors, project scope, accessibility and evaluating marketing activity. Use the filters to choose a subject.
Is an article about costs a quote for my project?
No. It explains what affects a budget and how to compare scopes of work. DigiDraft’s price list has its own page; a quote for your project requires agreement on your needs and the work involved.
Where can I check a guide’s sources and update date?
Each article includes an update date and a sources and further reading section. For platform rules, tools and legislation, check the current version of the linked source as well.