Alucover
A product within a walk’s story.
A Meta Ads series for Alucover, set in scenes familiar to dog owners.
The task
Packaging, message and action must fit a compact format. The design connects the product to its audience’s context.
Project decisions
Product and different scenes
The packaging appears with dogs and owners outdoors. The walking context connects the creatives while keeping the product visible in each one.
A consistent message structure
Repeated colour bands, text position and buttons establish a common layout. Variants can be compared without changing the entire visual setting.
What we made
Finished creatives and product-message variants. We document design, not campaign results or product efficacy.
The messages and offers belong to Alucover’s historical advertising.