Video advertising production
Show a reason to choose you.
A video ad needs a clear idea. We build it around your offer, the audience’s situation and the action you want them to take.
Let’s talk about content
01 First shot +
The subject and audience should be clear before the detail. We adapt the opening to the placement.
02 Argument +
Image and copy present a specific offer. Edit variations test a message rather than a random decoration.
03 Action +
The closing message connects the video with the right page. We agree on aspect ratios, lengths and file formats.
The message comes before the shoot.
We define what the video should show and where it will appear. The script sets out shots, copy, sound and the ending. Channels and the number of versions are part of production planning.
From idea to finished content.
Deliverables and publishing responsibilities follow the agreed scope.
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A concept, script and agreed production plan.
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Filming or source-material preparation and editing.
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Versions for selected channels with agreed captions and sound.
DigiDraft / brief
What is the single most important message?
- Your offer, audience and advertising objective.
- Product, location and people or footage to feature.
- Distribution channels, required versions and planned timing.
Before we begin.
Does production include campaign management?
Making the video and managing its distribution are separate scopes. We can connect them in a plan with advertising spend listed separately.
Can we use existing footage?
Potentially, after reviewing it. We check quality, suitability for the script and the agreed use of the materials.