Categories and navigation
We review product grouping, names and internal links around how people look for products.
Help people find the right product.
We analyse shop structure, categories and product pages, connecting e-commerce SEO with a clear path to selection and purchase.
Let’s talk about your projectAn example of our method
A clear catalogue
Category
Addresses a broader need and guides a meaningful choice of products.
Product
Distinct descriptions, variants and buying information. A consistent URL and internal links.
Filter
Not every combination needs indexing. Decide based on demand, content and the number of URLs.
What the work covers
Large catalogues create many URLs, similar descriptions and variants. We first identify which pages have independent value and how customers navigate them.
Product pages and variants
We organise information, descriptions and variants, identifying what the manufacturer or shop owner must provide.
Catalogue foundations
We analyse filters, URLs and repeated page types. Recommendations fit the platform’s capabilities.
Method reference: Google Search Central
Where we start
Shop URL, platform, catalogue scope and key product groups. Access to sales data is agreed separately.
Let’s talk about your projectBefore we begin
Will you review every product?
The scope may include a sample, selected categories or the whole catalogue, depending on size and the problem.
Must every description be rewritten?
Not automatically. We first identify missing information, repetition and priorities.