Brand and design
How much does a logo cost? Packages, revisions and files
Prices and concept counts are easy to compare. It takes a closer look to establish whether the finished logo will work on your website, in print and in everyday documents. This guide explains the DigiDraft packages and the questions to ask before commissioning a mark.
DigiDraft prices and what each package covers
DigiDraft’s public price list quotes PLN 650 excluding tax for the Basic logo package, PLN 1,100 for Standard and PLN 1,800 for Full. Prices were checked on 8 October 2026. They describe our offer, not a market average or a rate for every kind of graphic design. Choose according to the materials and documentation you need. A larger package does not settle an unclear brief, choose a company name or decide where the mark will appear. Those decisions still need to be made before evaluating the proposed artwork.
Basic includes two concepts, two revision sessions and SVG, PNG and PDF files. Standard includes three concepts and a mini brand guide covering colour, type and use. Full includes three concepts and a 12–20-page logo guide. Compare layout and background variants, handover formats and acceptance conditions as well. The price list gives 7, 10 and 14 days respectively; these are indicative timings, confirmed after scope, materials and availability are agreed. Discuss an urgent launch before work begins rather than assuming a published duration reserves a place in the schedule.
| Package | Concepts and documentation | Files / notes | Price |
|---|---|---|---|
| Basic | 2 concepts | 2 revision sessions, SVG/PNG/PDF | PLN 650 |
| Standard | 3 concepts and mini brand guide | Colour, type and use | PLN 1,100 |
| Full | 3 concepts and logo guide | 12–20 pages of documentation | PLN 1,800 |
Write a brief around the job the logo must do
Explain what the company does, who chooses it and where customers encounter its identity. Then name the problem: are you starting, struggling with an unreadable name, changing the offer or using materials that appear to belong to different businesses? Each situation requires different work. For a refresh, identify features customers already recognise. The designer needs to know whether everything can change or whether a particular construction, colour or rhythm of lettering should remain. Include the exact spelling and any descriptor that genuinely needs to accompany the name.
Consider a hypothetical installation company using its logo on a website, van and embroidered clothing. Its brief should identify the smallest planned use and the production method. Fine detail may look attractive in a presentation but need simplification for embroidery. A business using only digital materials may prioritise a phone header, profile image and email signature instead. Supply real materials and a few references with reasons. Explaining that you like the balance of lettering or a particular relationship between shapes is more useful than a collection of images labelled modern. References should clarify a requirement without asking someone to reproduce another company’s identity.
Understand the work behind the drawing
The fee covers understanding the task, developing directions, choosing and refining the mark, and preparing usable exports. Changing a colour is different from developing another idea. A long name, multiple language versions, retained elements of an older identity or an unusual production method can require extra trials. A proposal should identify which tasks belong to the package. Otherwise, an attractive headline price may cover only one preview while the applications you need become separate orders. Ask about these boundaries before approving the first concept, while there is still room to adjust priorities.
The number of proposals also needs explanation. Three colours of one symbol are three variants, but not necessarily three different concepts. Ask for a short rationale and compare directions under the same conditions: a light background, a small size and the actual business name. A detailed mockup is useful when it helps assess an application; it should not conceal legibility problems. Consistently solving the task says more about the work than a large presentation. Agree whether an additional symbol, tagline or product name belongs to this commission or requires another scope. These distinctions make competing quotations easier to understand.
Choose a direction without voting on colours
Before the presentation, agree criteria: reading the name correctly, distinguishing the business from close competitors, working in important applications and expressing the company’s character. Criteria support a decision; they do not turn taste into a mathematical score. If the only objection is a dislike of orange, establish whether the issue is the hue, an association or the entire shape. That identifies the right correction. A problem with the spacing between two letters may not justify abandoning a useful direction and starting the whole commission again.
Show the mark to people outside the project and ask them to read the name and describe what they noticed. Avoid explaining the intended story before hearing their response. Record recurring errors. This is an observation of a small group, not evidence of future sales growth. In a hypothetical example, two letters merge into a different word on a small screen. That provides a concrete reason to revise the lettering. Individual colour preferences are a different kind of feedback. The nominated decision-maker should weigh both against the agreed criteria and production constraints, rather than letting an informal popularity poll determine every detail of the design.
Agree how revisions and changes are handled
A revision round should mean one consolidated set of comments on the presented stage. Resolve internal disagreements before sending it. A designer cannot follow conflicting requests to make the same mark more delicate and substantially heavier at once. Describe what happens and what needs to improve: the name disappears beside the symbol, the signature is too small, or the dark-background version loses an element. This gives the designer room to solve the problem. Instructions to move individual points may be less useful than describing the condition the finished work needs to satisfy.
Changing the name, audience or overall premise after concept approval can change the commission. Agree how additional work will be quoted before it begins. Establish when comments close a stage and what happens after a long pause on the customer’s side. Published timing cannot be independent of the decisions required to continue. For example, a project waiting for concept selection cannot simultaneously proceed to final refinement of that chosen concept. The schedule should allow for the decision and subsequent export preparation. Keep the approved version with the agreed comments so everyone can identify the same stage when the conversation resumes.
Check the final files in the places you will use them
Vector artwork describes shapes, while raster images consist of pixels. MDN describes SVG as a vector format whose geometry can scale without losing quality. In practice, check that the delivered file contains vector artwork rather than merely an embedded small image. PNG is useful for specified screen applications and PDF for handing over a defined presentation of the artwork. A filename extension alone does not make a file ready for every printing process. Agree production requirements with the sign maker, embroidery supplier or printer who will actually use the material.
Open the final exports in your normal applications. Check spelling, transparency, margins and light and dark versions. Include instructions identifying the file for a website and the one for a printer. File names should distinguish the full mark, standalone symbol and intended use. In a single-colour version, check that meaning does not depend on distinguishing two colours. If source artwork is included, state its format and required software in the order. A ready-to-use export and an editable working document serve different purposes. Establishing both prevents confusion when another supplier later needs to prepare a new application.
Keep font licensing and trade mark checks in scope
Before commissioning, agree the rights to the artwork and the terms for any elements by other authors. A typeface used within a logo raises different practical questions from font software installed on staff computers or embedded in a website. Keep its name, source and licence. The official SIL OFL FAQ permits creating logos with fonts under that licence, while distributing the font software itself carries further conditions. Do not apply that permission automatically to every commercial typeface or file found online. Ask which files can be transferred and which licences your business may need to obtain separately.
A designer’s visual similarity review and legal trade mark clearance are different tasks. EUIPO provides TMview searches and explains that searching does not eliminate all conflict risk. If registration is planned, identify markets, goods and services, then involve an appropriate specialist in the assessment. Consider this before ordering a large packaging run. Also establish whether payment covers the chosen artwork only and what happens to rejected directions. The contract should answer those questions. An invoice or a folder of image files is not enough to infer every permission that might matter when the business expands or another supplier edits the identity.
Decide whether you need a logo or a wider identity
If you also need proposals, business cards and publication templates, compare the cost of the whole first set. DigiDraft’s starter identity package is PLN 2,600 excluding tax and includes a logo, business cards, stationery and an email signature. The PLN 4,600 complete package adds a brand guide, social media templates and brochures. Define the number of formats and language versions before choosing. A package price does not imply unlimited documents. Equally, a business initially needing only a usable mark does not have to commission every possible application at the same time.
Prepare the name, business description, existing files, planned applications and the date when the work will be used. Request a proposal covering concepts, comments, exports and documentation. Check licensing and handover arrangements. At acceptance, place the mark into at least one ordinary business material, such as a page header, document or email signature. Being able to choose the correct file yourself and read the name at its intended size provides a practical check of the result. You can discuss that project description with DigiDraft through the contact page; the detailed scope and timing follow from what you actually need.
Questions and answers
What does logo design cost at DigiDraft?
The price list checked on 8 October 2026 lists Basic at PLN 650 net, Standard at PLN 1,100 net and Full at PLN 1,800 net. Packages differ in the number of concepts and the documentation included. Choose according to where the logo will appear and which files you need.
Which files should I receive with a logo design?
Agree on a vector file, exports for screen use and the format your print supplier requires. Check versions for light and dark backgrounds and a single-colour version. If you need an editable source file, include its format in the agreed scope.
How does a logo revision differ from a new concept?
A revision develops the agreed direction, for example by adjusting letter spacing or symbol proportions. Changing the brand premise or switching to a completely different idea may require a new concept. Agree on feedback rounds and how such changes will be priced before work starts.