How much does SEO cost? DigiDraft prices and scope.

DigiDraft prices and the scope behind them

DigiDraft’s public price list, checked on 8 October 2026, gives SEO audits at PLN 800, 1,800 or 3,200 excluding tax, depending on scope. Ongoing local SEO is PLN 1,500 a month, nationwide SEO PLN 2,500 and e-commerce SEO PLN 3,800. The nationwide package covers Poland. These are our published PLN prices, not market averages. The proposal confirms tasks, materials, availability and schedule. A package price is not a promise of a search position or a particular amount of revenue for the business.

The listed ongoing packages have a minimum three-month term. The local package therefore totals PLN 4,500 excluding tax for that subscription period: three times PLN 1,500. This is arithmetic based on the listed terms, not an outcome forecast or a complete quote for every website. Compare audits, extra work and publications with the actual proposal so included work is not charged twice and exclusions are not overlooked. Compare suppliers over the same period and responsibilities. An isolated monthly figure does not describe the complete commitment or the implementation work needed to put recommendations into practice.

Cost starts with the website’s condition

A small service website and a large online shop require different investigations. Content quality, editing access, languages and dependencies on another developer matter too.

Prepare your website URL, main services and recent changes. Identify tasks you can handle internally. This reduces unclear assumptions in the quote.

Separate diagnosis, production and implementation

An audit can deliver a report, but recommendations still need implementing. Copy needs sources, editing and approval. Technical changes may require a separate developer.

Ask for these elements to be itemised. A lower figure may mean less work or a different division of responsibility, not simply a better price.

• What is one-off preparation?
• Which materials are produced regularly?
• Who implements and checks changes?
• Which tools or external costs are extra?

Match the agreement to the task

A defined problem can be a standalone project: an audit, a group of page improvements or a migration plan. Longer work may need a recurring scope and regular prioritisation.

Either way, clarify what is included, what needs separate approval and what happens to accounts and content afterwards. Review your own responsibilities too.

Assess the work, not a keyword count

A keyword list does not tell you which changes the supplier will make to your website. Ask why topics were chosen and how they connect to your offer. Reporting should show work, data and the next decision.

At DigiDraft, a quote follows an assessment of the task. Send your website address and goal so we can describe the proposed tasks and how you will check the completed work.

Why a local service and an online store need different work

A small service website may need several descriptions, local information and a clear contact route. A store adds categories, products, filters, URL variants and platform dependencies. A large catalogue does not necessarily require proportionately more writing, but it does require understanding rules affecting many pages. One template defect may repeat across an entire group. Before choosing a package, identify whether the main obstacle is editorial, technical or connected to how the offer is organised. Otherwise, the quote may focus on the most visible deliverable rather than the actual cause.

For example, a store owner commissions every product description while important categories are missing from navigation and filters generate unnecessary variants. More text does not automatically solve that problem. A technically sound specialist service page may instead need interviews and source material to explain its scope. Cost therefore depends on the difficulty of producing an accurate answer too. Price the stages you need and ask about assumptions. Product count or keyword count alone is not a reliable formula for the entire workload. Similar-looking websites can have different system restrictions and very different divisions of responsibility between suppliers.

A report and an implemented correction are different outputs

For an audit, establish whether you receive findings, developer instructions, finished copy or implemented changes as well. A report should identify addresses, evidence, priorities and acceptance conditions. An uninterpreted tool export may need more analysis before anyone can act. Ask who turns recommendations into tasks and who checks the outcome. This responsibility belongs in the budget or must be deliberately accepted by your company. It should not emerge as an unexpected extra only after the report file arrives and the planned project appears to be finished.

For example, changing URLs requires redirect planning, implementation and verification. Improving a category may require an interview, editing, approval and CMS work. If the quote only covers diagnosis, compare the cost of subsequent stages. If your developer implements the changes, check availability and consultation time. Do not automatically add every price-list item; some tasks may already belong to the chosen scope. Request a simple division into included work, extras and your responsibilities. This lets you compare the complete effort required for a functioning improvement rather than the price of a document that merely starts the process.

Define writing and external publication costs

For content, agree the subject, destination, sources, factual approval and editing rounds. The quote for an SEO article might cover a short note or a detailed guide; it may also include an illustration or an interview with a specialist. A useful scope might compare two delivery methods, show conditions in a table and explain selection. That does not need an artificial word-count target, but it does require work on the answer. Translation, graphics and updates to previous material should have an identified place in the proposal rather than being assumed to appear automatically within the same writing charge.

For publications elsewhere, request planned charges and approval rules. Do not buy a link count without knowing the location and context. Google describes manipulative link practices in its spam policies. Commercial relationships need handling under current rules, and material must not pretend to be an independent customer review. Separate preparation from placement charges in the report. Ask how long the material will remain available and what happens when the relationship ends. These details are more useful for comparing budgets than a large total of published URLs whose conditions, relevance and future availability remain unclear.

Compare retainers, projects and performance arrangements

A one-off project suits a defined task, such as diagnosis, category restructuring or migration preparation. A retainer can organise continuing work on a changing website. Both require deliverables, approval and responsibility. The billing model does not replace a useful plan. Even monthly work needs a known prioritisation process and rules for tasks delayed by missing information or another supplier. Otherwise, it is difficult to distinguish helpful flexibility from an undefined scope that may change without either party understanding what has been removed or postponed.

In a performance arrangement, defining performance is essential. Does payment depend on a keyword position, visit, enquiry or sale? Each metric has limitations and a different degree of supplier control. For example, a high position for an unimportant query may satisfy the agreement while generating no relevant contacts. Sales also depend on pricing, availability and service. Do not choose a model only because it sounds risk-free. Agree measurement, period, data source and a process for disputes. Google warns against guaranteed first-place claims; do not turn a sales promise into an unquestioned budgeting assumption.

Assess value without a promised payback date

Define a useful enquiry and how it will be handled before starting. Otherwise, the expenditure cannot be compared with a meaningful result. Include supplier charges, implementation extras, materials and internal time. Then examine which enquiries fit the offer and which lead to orders. Revenue is not margin, and a click is not a purchase. Use your own data and explicit assumptions for calculations. Adding an imagined growth percentage simply to make a spreadsheet show an attractive return does not create a sound basis for the decision.

For example, a company receives more forms but mostly for projects below its suitable scope. Before increasing spending, clarify the offer and starting conditions. Another company has few visits but several relevant enquiries; visit volume alone does not explain the channel’s value. Customer decision time and response quality matter too. Set a review point without presenting it as a guaranteed profitability date. Reporting should help decide whether to continue, change priorities or stop a specific activity. That requires evidence rather than a universal assertion that SEO always pays back after a fixed number of months.

Request comparable proposals and a practical discussion

Send suppliers the same need description: address, services, market, change history, implementation capacity and available materials. Ask them to separate initial work, recurring work and extras. Record term, tax treatment, approvals, reporting and account handover. If one proposal is much cheaper, inspect exclusions and your own tasks. If another is dearer, ask what additional deliverable explains the difference. Neither low nor high pricing removes the need to examine scope. A comparable brief makes both the quotation and eventual acceptance more transparent.

For a DigiDraft discussion, choose one priority service and describe the current problem. An existing report with confidential details removed is useful when work is already underway. Establish whether the task concerns diagnosis, implementation, content or continuing development. The public price list supports early planning; the proposal establishes responsibilities and schedule. To start the conversation, use the contact page and include your website address and objective. You need not immediately choose the longest relationship. First obtain a proposal explaining what will be done, who approves it and how delivery can be checked when the materials arrive.