The task
The club has different reasons to invite people to train. Each needs its own subject, while all the material needs a shared identity.
Project decisions
Shared elements build a series
Dark visuals, red accents and large headings create a common language. Logo and contact areas occupy predictable positions.
Each occasion has a message
A new class, recruitment, a seminar and a promotion receive their own photographs and messages. Typography and contrast keep the series together.
What we made
A set of creatives for different club activities. This scope is separate from the website and recruitment poster also shown in the portfolio.
Offers and dates belong to historical club campaigns.