The task
The material promoted a specific event. It needed Halloween atmosphere and the practical information required to understand the promotion.
Project decisions
Illustration carries the atmosphere
A character in a pointed hat, warm orange and purple develop the witches’ gathering theme. The paper-like background keeps the beauty brand’s communication light.
The date stays clear
The headline, 31 October 2024 date and offer have their own column. Illustration does not displace practical information.
What we made
A finished creative for a past salon event. A seasonal theme connects with an offer, without claims about reservation numbers.
The discount, voucher and date belong to the 2024 campaign, not a current salon or DigiDraft offer.