The task
GAMA OZE came to us because it needed to reach landowners with power poles on their plots and to organize how their inquiries were handled. The company filled out a brief, and that opened our conversation about the project goal, the audience and how the team works.
We turned the audience’s needs into a website.
From there, we laid out the content and the path to contact. The website had to answer the landowner’s questions: what the service covers, where to start and who to talk to. That’s why the first screen explains the topic, shows the phone number and leads into the calculator. Every screen helps with the next step: understand the topic, check your situation, talk to someone.
The calculator gives the conversation a starting point.
Next, we designed four questions about the situation on the plot. The result shows an approximate range. Users can check it without signing up or giving a phone number, and only then decide whether to get in touch. The answers and the result go to the CRM together with the inquiry. The sales rep sees the same context as the client.
Every inquiry gets a follow-up.
Alongside the website, we built a workspace for the team. The lead card collects contact details, the calculator result, status, assignment and contact history. The team can go from inquiry to contract without losing track of what was agreed along the way. The CRM supports winning the client. Further handling of the case stays in the system the company already uses.
What we made
The needs described in the brief became one consistent process: the website explains the topic, the calculator helps users check their situation, and the CRM organizes inquiries. The dashboard gathers case statuses and contact information, so the team can move on to the next step.
What we made
The needs described in the brief became one consistent process: the website explains the topic, the calculator helps users check their situation, and the CRM organizes inquiries. The dashboard gathers case statuses and contact information, so the team can move on to the next step.